One of the best aspects of digital marketing is that you can track almost everything and get results fast. However, if you don’t have web analytics set up or know how to use the data properly you will never be able to measure what you need to fully reach your potential as a company. The most popular website analytics package is Google Analytics, which is free and easy to install on almost any website. However, learning how to use it properly and how to set up all of its features is a whole other matter.
Web Analytics Services
While we do have extensive experience using Google Analytics we have experience with a few other services as well including Web Trends and Coremetrics. Other packages can be figured out fairly easily, but some do have a steep learning curve.
- Google Analytics account set up and training
- Google Analytics ongoing support
- Web Trends or Coremetrics set up and training
- Study of which analytics package best suites your company’s needs