What is Digital Marketing?
There is a 90% chance that the reason you are reading this page and at this website is due to digital marketing. Digital Marketing is the process of engaging with a potential client, collaborator, fan or customer via electronic media. This includes social media, email marketing, search engine results, text messaging and others formats which are still yet to come.
Benefits of Digital Marketing
Tracking / Targeting: Digital marketing is not only cost effective, but due to analytics packages you can track almost everything and in many cases learn the true ROI. Due to tracking and controls you can target your message better than with traditional media and use each channel to its particular strengths.
Low Cost: Another major benefit is the low cost of entry. Many digital channels only cost your time or the time of an employee or agency.
Automation: While it is not advisable to fully automate your digital marketing program you can automate aspects of it to give the impression of having messages go out around the clock. You can also use your analytics to figure out the best times of day to push your message out to your subscribers.
Reaction Time: The world continues to move faster and a story never sleeps. If you have an error in an ad or find out there is a great chance for a promotion you need not wait for printing. With the proper tools you can have a message out within minutes.
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